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"Global interaction between Science and Business" 


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Next Deadline

Next deadline for submissions: 5 August 2013. Send your article to magazine@neuromarketing-association.com. 

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Join the NMSBA today to get access to the latest two issues
Read the submission guidelines.
Advertise in Neuromarketing Theory & Practice: 

NEUROMARKETING THEORY & PRACTICE #5 IS OUT!!!

Content of this issue:
  • Interview with Scott Huettel (Duke University)
  • Eyetracking internet advertising: insights and results
  • Coverage of the Neuromarketing World Forum 2013
  • Status of Neuromarketing Offerings within large research agencies
  • Interview with Carl Marci
  • Research Update: Measurement and Interpretation of Consumers' Experiences

NEUROMARKETING THEORY & PRACTICE #4 IS OUT!!!


 Content of this issue:
  • Interview with Paul Zak
  • How to develop neuromarketing in your country?
  • Mapping of successful commercials using fMRI
  • Research on the willingness to switch brands by prof. dr. Victor Lamme et. al
  • Report from event "My Wish is your Command", with Dan Ariely

neuromarketing theory & practice #3 is out!!!


 Content of this issue:
  • Interview with Hilke Plassmann
  • Where to study Neuromarketing?
  • Eyetracking: diagnosing what's causing miscommunication
  • Research update: fMRI Analysis with Multivariate Pattern Analysis
  • Launch of NMSBA Code of Ethics


In ISSUE #2


 Content of this issue:
  • Nespresso ads in the scanner
  • Emotional responses to beer commercials
  • Prof. Bernd Weber about the gap between science & business
  • Interview with chech neuromarketing researchers
  • Overview of existing Neuromarketing research on branding

some Remarks on ISSUE #1


 Some responses from our members:
  • "Great initiative"
  • "A good start"
  • "Useful magazine"
  • "Like if a new field is starting to grow up"
  • "Great stuff!" 

The magazine is under controlled distribution for NMSBA Members only. Join us today!

submission guidelines for authors

The NMSBA is always looking for good articles for publication, but before you send them in, please have a look at our submission guidelines. 

Next deadline: 5 August 2013.

Neuromarketing Yearbook

NMSBA Members receive the opportunity to feature in the Neuromarketing Yearbook through presenting their “Best Case of 2013”. Read more »


neuromarketing world forum 2014 in united states

Neuromarketing World Forum 2014
5-6-7 March: New York (USA)
neuromarketingworldforum.com 

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Join the NMSBA today and receive the latest issue of Neuromarketing Theory & Practice Read more »